Cenový automat

What will the add-on bring you?

The add-on connects a shop on UPgates with Cenový automat. It watches competitors on Heureka, Zboží and other comparison sites and updates prices in the shop according to your rules. The aim is not to be the cheapest every time: it holds the position that brings clicks, and it does not leave you selling unnecessarily cheap.

Higher margin from the right position

The aim is not to be the cheapest every time. Cenový automat holds the position that brings clicks and does not sell unnecessarily cheap. When competitors raise their prices, yours rises with them and the position stays.

A shop can be left out of the calculation when it is out of stock, has no Verified by customers badge, or is priced below a threshold you set. Shipping is included. What remains is the competition you actually compete with. The same rules can hold a place among sponsored offers. Cenový automat does not set the bid.

Prices that follow the market, every hour

Competitors change prices during the day. Recalculation runs every hour, so you can react before the clicks are gone, and UPgates has the price that belongs to that moment. Before you open the product card on Heureka, the price in the shop has already been updated.

Recalculation runs every hour. Data from comparison sites is refreshed within 1–8 hours.

Less manual work on prices

You cannot watch hundreds of products on a comparison site by hand. You set the rules once, differently for a bestseller and for a clearance item, and prices update on their own, day, night and weekend. The hours spent checking competitors stay for purchasing, campaigns and the range.

You can see where clicks and margin are lost

You see the whole range at once, not product by product. The overview shows how many products sit on each position. Where you are far behind, clicks are leaving. A view of your own can show, for example, products in first position sorted from the lowest margin.

Each product also shows the other shops: price including shipping, stock and rating. The price and position history for 30 days shows whether the rules are holding.

How do I activate and operate the add-on?

The add-on is free and only connects UPgates to Cenový automat. After you activate it in the UPgates administration, create an account in Cenový automat. You do not set up product import or price export inside UPgates. The trial lasts 14 days and onboarding is free; just pick a time.

After registration, product specialists get in touch and help set a strategy for your range.

Why choose this particular add-on and what are its competitive advantages?

The price is not one formula for the whole range. A rule reacts to the situation: stock, flag, the number of offers on the card, margin. One rule for a bestseller, another for a clearance item. Before a rule writes to the shop, you can run it as a test and nothing is written to UPgates.

The result is written to UPgates via API, as the price, as the sale price, or into both fields. The calculated price can go to Heureka and Zboží at the same moment as the export to the shop. Products the pricing is not sure about, for example those with a sale price, are not sent via API and still go out in the feed.

Cenový automat is a Verified Heureka partner. Certified Heureka specialists go through the setup with you. The add-on is free, the application licence starts at 990 CZK per month, you can try it for 14 days and onboarding is included. Pricing.

Is this addon appropriate for you?

Cenový automat is for shops on UPgates that sell through comparison sites. The sharper the competition in the range, the more you get from repricing. It suits shops that:

• Want a specific place on the card, not an unnecessarily low price
• Do not want to sell unnecessarily cheap
• Do not have time to check prices by hand
• Want flags and the discount to keep up with the price

You do not need Heureka Verified by customers.

What else can you get?

The UPgates API provides flags, stock, availability in the shop, category placement, weight and price lists. These fields can be used in repricing rules. Several price lists at once, for example B2C and B2B, are handled by a clone of the shop.

The calculated price is written as the price, as the sale price, or into both fields. When a sale price already exists, how the write behaves is chosen in the export settings.

Flags are written to UPgates via API at the moment the price is written. A percentage discount on the product goes via API as well. The UPgates API does not write gifts; those are passed in an export feed. The price of the Flags and Discounts and gifts modules is on the pricing page.

A short introduction is also in the quick overview.