DataPlus

Data is dwindling, but only those who are prepared won't lose revenue

The rise of AdBlockers, cookie banners, new GDPR regulations, and other factors have led to a data shortage in advertising and analytics systems for e-shops over the past two years. This has resulted in reduced ad effectiveness, analysts lacking relevant reports for reasonable budget allocation, and a decrease in customers coming from online sources.

The digital marketing agency Advisio, which has been managing digital for the most well-known Czech e-commerce brands and regional projects for over 10 years, responded to these significant changes in digital marketing ahead of time by developing its own solution – DataPlus. With the latest server-side tagging technology, it can capture up to 99% of the data needed to reach relevant customers.

You will gain detailed insights into the success of individual advertising channels. Based on comprehensive data, you can take steps that will lead to more efficient and faster campaign learning, ultimately increasing revenue. Here, there is a direct correlation – the more relevant data, the greater the potential for growth. This has already been proven by dozens of Advisio clients.

How to Install DataPlus?

The implementation of DataPlus is very simple and can be done in just a few steps.

In the left menu, click on Add-ons > Add-on List > search for DataPlus > Activate.

After installing the add-on, you will see more information about DataPlus. In the left menu, you will need to complete the configuration and settings. The add-on will guide you through both.

In the configuration, select the domains for which you want to set up DataPlus and confirm. If everything goes smoothly, DNS settings will be verified, and in the final step, the measurement script will be automatically set into the tracking codes through the API and Google Analytics 4 will be created.

Once you have completed the configuration, an invitation to access the newly created GA4 account will be sent to the contact email you used when creating the e-shop. However, the process may not always go smoothly. For example, if the e-shop is created using a Seznam.cz email, there might be an issue with sharing GA4. In such cases, contact technical support at dataplus@advisio.cz, and they will resolve the issue.

The only thing left is to set up the connection with Google Ads. Click on Settings in the left menu and follow the steps.

Before you start linking, make sure you are signed in to the Google account that has access to both GA4 and Google Ads.

1. Open the GA4 account you want to link. Click on Admin at the bottom left.
2. In the menu, find the Service Linking section and then select Google Ads Linking.
3. Click the Link button in the top right corner.
4. Select the Google Ads account you want to link. Do not change anything in the next settings and click Finish.
5. If your Google Ads account does not appear, make sure you have sufficient permissions in both GA4 and Google Ads.

Why DataPlus is the best choice for your e-shop?

• Put your most valuable data to work
• A solution designed for all online stores
• Trust us to keep your data safe
• Quick and easy setup
• Backed by our team of experts
• Always up-to-date with the latest technology

Who is DataPlus for?

DataPlus is a tool suitable for every type of e-shop. It will mainly be used by data or web analysts, but it will also be appreciated by e-shop owners, marketing managers, and agencies—thanks to DataPlus, they will better understand their customers and set up successful business strategies. It’s simple: more accurate data means higher revenues.