DATIXO

What will the add-on bring you?

After activating the add‑on, you connect your Upgates e‑shop with DATIXO and the add‑on automatically starts sending order data to DATIXO (items, prices, shipping, payment, discounts, ...). Data is synchronized continuously based on the selected plan — even as often as every hour.

Within DATIXO, revenue is calculated from the orders (incl. VAT and excl. VAT) and the order status provided by Upgates is also used. This makes it possible to evaluate marketing performance only on “fulfilled” orders — i.e., orders that the customer has actually received and physically has in hand (not just created or paid). The add‑on also continuously checks order history so that later changes are reflected in reporting, typically returns and other adjustments that happen after delivery.

With a simple connection to ad accounts such as Meta, Google Ads, etc., DATIXO can also process data and metrics from advertising channels and use them in marketing performance evaluation. After the DATIXO tracking code is implemented, orders are matched with tracked events by order number and the source (last‑click) is assigned; once ad accounts are connected, DATIXO shows campaign performance based on truly fulfilled orders.

Why choose this particular add-on and what are its competitive advantages?

• Evaluate campaigns on real orders: the add‑on works with order statuses (and payment status), so performance includes only fulfilled orders — not “received” or unfinished ones. If needed, the add‑on can also work with new (unprocessed) or just shipped orders.
• Accurate revenue from Upgates: we use orders including items, prices incl./excl. VAT, shipping, payment, and discount codes — and calculate revenue and cleaner performance metrics from this data.
• You can also send purchase costs to the system, and DATIXO will account for these costs as well, so you can see gross profit.
• More realistic profitability: we can exclude payment method fees, shipping fees, and VAT from revenue, so you see “what’s left”, not just top‑line revenue.
• Clear source attribution: thanks to the DATIXO tracking code and matching by order number, you know where each order came from (last‑click) and what truly generates profit.

Risk‑free validation: you can enable DATIXO with a 14‑day trial and test it on your own data.

Is this addon appropriate for you?

• The add‑on is suitable for any e‑shop owner and performance‑responsible roles (marketing / e‑commerce / managing director) who want to know what truly makes money and what only “spends” budget.
• If you advertise on Google Ads, Meta (Facebook/Instagram), Sklik, or other channels and want to measure performance based on real orders—not just metrics from ad accounts—this is for you.
• If you work with discount codes, different shipping/payment methods, and want clear revenue reporting with the ability to subtract fees and costs, this setup fits well.
• If you don’t want to export CSVs manually and build reports in spreadsheets, but prefer one clear dashboard, this is the right approach.

Not sure yet? Enable the 14‑day trial and decide based on your own data.